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Marketing research: a concise introduction/

Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques.

Bibliographic Details
Main Author: Kolb, Bonita M.
Format: Printed Book
Published: Los Angeles ; London : SAGE, 2018.
Edition:2nd ed.;
Subjects: