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Marketing research: a concise introduction/
Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques.
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| Format: | Printed Book |
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Los Angeles ; London :
SAGE,
2018.
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| Edition: | 2nd ed.; |
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| Summary: | Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques. |
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| Physical Description: | xiv, 311 pages ; |
| ISBN: | 9781526419279 |