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Marketing research : A Concise introduction
Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques.
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| Format: | Printed Book |
| Published: |
London
SAGE
2018.
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| Edition: | 2 |
| Subjects: |
Kannur University
| Call Number: |
658.83 KOL/M |
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| Copy | Live Status Unavailable |