Lataa...
Marketing research: a concise introduction/
Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques.
| Päätekijä: | |
|---|---|
| Aineistotyyppi: | Printed Book |
| Julkaistu: |
Los Angeles ; London :
SAGE,
2018.
|
| Painos: | 2nd ed.; |
| Aiheet: |