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Marketing research: a concise introduction/
Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques.
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| Formáid: | Printed Book |
| Foilsithe: |
Los Angeles ; London :
SAGE,
2018.
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| Eagrán: | 2nd ed.; |
| Ábhair: |