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ANTECEDENTS OF STORE LOYALTY: THE CASE OF GOVERNMENT-OWNED SUPER MARKETS IN KERALA
This paper examines the effect of merchandise quality, service quality, store satisfaction, trust and perceived value on loyalty towards government-owned supermarkets in Kerala. The results show that the combined effect of the stated variables on store loyalty is statistically significant. Perceived...
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| Format: | Printed Book |
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International Journal of Business and Administration Research Review
2014
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| Online Access: | http://10.26.1.76/ks/004534.pdf |