ANTECEDENTS OF STORE LOYALTY: THE CASE OF GOVERNMENT-OWNED SUPER MARKETS IN KERALA

This paper examines the effect of merchandise quality, service quality, store satisfaction, trust and perceived value on loyalty towards government-owned supermarkets in Kerala. The results show that the combined effect of the stated variables on store loyalty is statistically significant. Perceived...

Full description

Bibliographic Details
Main Author: Dr. George A.P and Yamuna Govinda
Format: Printed Book
Published: International Journal of Business and Administration Research Review 2014
Subjects:
MERCHANDISE QUALITY; > SERVICE QUALITY; > STORE SATISFACTION; > TRUST; > KERALA CIVIL SUPPLIES CORPORATION; > SUPPLYCO; > MAVELI STORES; > PUBLIC DISTRIBUTION SYSTEM;
Online Access:http://10.26.1.76/ks/004534.pdf

Similar Items

Similar Items