ANTECEDENTS OF STORE LOYALTY: THE CASE OF GOVERNMENT-OWNED SUPER MARKETS IN KERALA

This paper examines the effect of merchandise quality, service quality, store satisfaction, trust and perceived value on loyalty towards government-owned supermarkets in Kerala. The results show that the combined effect of the stated variables on store loyalty is statistically significant. Perceived...

Volledige beschrijving

Bibliografische gegevens
Hoofdauteur: Dr. George A.P and Yamuna Govinda
Formaat: Printed Book
Gepubliceerd in: International Journal of Business and Administration Research Review 2014
Onderwerpen:
MERCHANDISE QUALITY; > SERVICE QUALITY; > STORE SATISFACTION; > TRUST; > KERALA CIVIL SUPPLIES CORPORATION; > SUPPLYCO; > MAVELI STORES; > PUBLIC DISTRIBUTION SYSTEM;
Online toegang:http://10.26.1.76/ks/004534.pdf

Internet

http://10.26.1.76/ks/004534.pdf

MG University

Exemplaargegevens van MG University

Gelijkaardige items