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ANTECEDENTS OF STORE LOYALTY: THE CASE OF GOVERNMENT-OWNED SUPER MARKETS IN KERALA

This paper examines the effect of merchandise quality, service quality, store satisfaction, trust and perceived value on loyalty towards government-owned supermarkets in Kerala. The results show that the combined effect of the stated variables on store loyalty is statistically significant. Perceived...

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書目詳細資料
主要作者: Dr. George A.P and Yamuna Govinda
格式: Printed Book
出版: International Journal of Business and Administration Research Review 2014
主題:
在線閱讀:http://10.26.1.76/ks/004534.pdf