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Impact of Customer Service and Value Creation on Customer Satisfaction in Modern Indian Retailing: A Clue To The Global Retailers

Retailing in India and many other emerging countries is traditionally dominated by the small unorganized retailers and has been experiencing the surge of modern format organised retailing since last few years. In this context this research article is an attempt to see the impact of customer service...

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Bibliographic Details
Main Author: Rajib Roy
Format: Journal Article
Published: Abhigyan 2012
Subjects:

MG University

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