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Impact of Customer Service and Value Creation on Customer Satisfaction in Modern Indian Retailing: A Clue To The Global Retailers
Retailing in India and many other emerging countries is traditionally dominated by the small unorganized retailers and has been experiencing the surge of modern format organised retailing since last few years. In this context this research article is an attempt to see the impact of customer service...
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| Formato: | Journal Article |
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Abhigyan
2012
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