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Impact of Customer Service and Value Creation on Customer Satisfaction in Modern Indian Retailing: A Clue To The Global Retailers

Retailing in India and many other emerging countries is traditionally dominated by the small unorganized retailers and has been experiencing the surge of modern format organised retailing since last few years. In this context this research article is an attempt to see the impact of customer service...

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Manylion Llyfryddiaeth
Prif Awdur:	Rajib Roy
Fformat:	Journal Article
Cyhoeddwyd:	Abhigyan 2012
Pynciau:	MULTIPLE REGRESSION MODEL; > MEASUREMENT SCALE

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