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Strategic brand management: Building, measuring, and managing brand equity

Bibliographische Detailangaben
1. Verfasser: Keller, Kevin Lane
Format: Printed Book
Veröffentlicht: Pearson Education (Singapore) Pte. Ltd., Delhi 2004
Ausgabe:2 edition
Schlagworte:
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260 |a Pearson Education (Singapore) Pte. Ltd., Delhi  |c 2004 
300 |a 788 p 
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