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Strategic brand management: Building, measuring, and managing brand equity
| Main Author: | |
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| Format: | Printed Book |
| Published: |
Pearson Education (Singapore) Pte. Ltd., Delhi
2004
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| Edition: | 2 edition |
| Subjects: |
University of Kerala
| Call Number: |
O-2,3N32:g(R) P8 |
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| Copy | Live Status Unavailable |