Kevin Lane Keller

Kevin Lane Keller (born June 23, 1956) is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is best known for his work on brand management and for authoring ''Strategic Brand Management'' (Prentice Hall; editions published in 1998, 2002, 2008, and 2012), a widely used textbook in the field. The book examines both the theoretical foundations and practical applications of brand management, offering frameworks and guidelines for building, measuring, and managing brand equity.

Keller has published his research in the ''Journal of Marketing'', ''Journal of Marketing Research'', and ''Journal of Consumer Research''. He has also collaborated with Philip Kotler as co-author of later editions of ''Marketing Management'', one of the most widely used textbooks in marketing.

Keller was formerly on the faculty at the Stanford Graduate School of Business, the University of California, Berkeley and the University of North Carolina at Chapel Hill. He has served as a visiting professor at Duke University and the Australian Graduate School of Management. He is an alumnus of Cornell University, Carnegie-Mellon University and Duke University.

In the private sector, Keller often acts as a consultant on branding, speaks at industry conferences, and helps to manage the rock band The Church.

Keller currently resides in Etna, New Hampshire. Provided by Wikipedia
Showing 1 - 20 results of 69 for search 'Keller, Kevin Lane', query time: 0.02s Refine Results
  1. 1
    by Keller, Kevin Lane
    Published 2015
    Printed Book
  2. 2
    by Keller, Kevin Lane
    Published 2011
    Printed Book
  3. 3
    by Keller,Kevin Lane
    Published 2018
    Printed Book
  4. 4
    by Keller,Kevin Lane
    Published 2013
    Printed Book
  5. 5
    by Keller, Kevin Lane
    Published 2009
    Printed Book
  6. 6
    by Keller, kevin Lane
    Published 2003
    Printed Book
  7. 7
    by Keller, Kevin Lane
    Published 2004
    Printed Book
  8. 8
    by Keller, Kevin Lane
    Published 2003
  9. 9
    by Keller, Kevin Lane
    Published 2008
    Printed Book
  10. 10
    by Keller, Kevin Lane
    Published 2020
    Printed Book
  11. 11
    by Keller, Kevin Lane
    Published 2012
    Printed Book
  12. 12
    by Keller, Kevin Lane .
    Published 2003
    Printed Book
  13. 13
    by Keller, Kevin Lane .
    Published 1992
    Printed Book
  14. 14
    by Keller, Kevin Lane
    Published 2015
    Printed Book
  15. 15
    by Keller, Kevin Lane
    Published 2011
    Printed Book
  16. 16
    by Keller, Kevin Lane
    Published 2008
    Printed Book
  17. 17
    Printed Book
  18. 18
    Printed Book
  19. 19
    by Kotler, Philip, Keller, Kevin Lane
    Published 2018
    Printed Book
  20. 20
    Printed Book