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Services marketing: people, technology, strategy /
| المؤلف الرئيسي: | |
|---|---|
| مؤلفون آخرون: | , |
| التنسيق: | Printed Book |
| اللغة: | English |
| منشور في: |
Chennai :
Pearson Education,
2010.
|
| الطبعة: | 6th ed. |
| الموضوعات: |
جدول المحتويات:
- CONTENTS: 1. Understanding service markets, products, and custmers 2. Building the service models 3. Managing the customer interface 4. Implimenting profitable service strategies