Services marketing: people, technology, strategy /

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Bibliographic Details
Main Author: Lovelock, Christopher
Other Authors: Wirtz, Jochen, Chatterjee, Jayanta
Format: Printed Book
Language:English
Published: Chennai : Pearson Education, 2010.
Edition:6th ed.
Subjects:
Marketing.
Marketing Management

University of Calicut

Holdings details from University of Calicut
Call Number: 658.8 LOV/S
658.809 LOV/S
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