Services marketing: people, technology, strategy /

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Bibliographic Details
Main Author: Lovelock, Christopher
Other Authors: Wirtz, Jochen, Chatterjee, Jayanta
Format: Printed Book
Language:English
Published: Chennai : Pearson Education, 2010.
Edition:6th ed.
Subjects:
Marketing.
Marketing Management
Table of Contents:
  • CONTENTS: 1. Understanding service markets, products, and custmers 2. Building the service models 3. Managing the customer interface 4. Implimenting profitable service strategies

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