Consumer behavior and culture : consequences for global marketing and advertising/

other_versions_link

De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.

Bibliografski detalji
Glavni autor: Mooij, Marieke K. de
Format: Printed Book
Jezik:English
Izdano: London : SAGE, 2004
Teme:
Consumer behavior -- Cross-cultural studies. > Consumers -- Psychology.
Search Result 1
Consumer behavior and culture : consequences for global marketing and advertising /
od Mooij, Marieke K. de
Izdano 2011
Printed Book
Search Result 2
Consumer behavior and culture : consequences for global marketing and advertising
od Mooij, Marieke K. de
Izdano 2011
Printed Book
Search Result 3
Consumer behavior and culture : consequences for global marketing and advertising /
od Mooij, Marieke K. de
Izdano 2011
Printed Book
other_versions_search_link

Similar Items