Consumer behavior and culture : consequences for global marketing and advertising/

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De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.

Bibliographic Details
Main Author: Mooij, Marieke K. de
Format: Printed Book
Language:English
Published: London : SAGE, 2004
Subjects:
Consumer behavior -- Cross-cultural studies. > Consumers -- Psychology.

University of Calicut

Holdings details from University of Calicut
Call Number: 658.834 2 MOO/C
Copy Live Status Unavailable

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