Consumer behavior and culture : consequences for global marketing and advertising/

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De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.

书目详细资料
主要作者: Mooij, Marieke K. de
格式: Printed Book
语言:English
出版: London : SAGE, 2004
主题:
Consumer behavior -- Cross-cultural studies. > Consumers -- Psychology.

University of Calicut

持有资料详情 University of Calicut
索引号: 658.834 2 MOO/C
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