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Marketing communications : objectives, strategy, tactics /
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.
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| 其他作者: | , |
| 格式: | Printed Book |
| 語言: | English |
| 出版: |
London,
Sage :
2018
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| 主題: |
University of Calicut
| 索引號: |
658.802 ROS/M 659.10 ROS/M |
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| 復印件 | Live Status Unavailable |
| 復印件 | Live Status Unavailable |