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Marketing communications : objectives, strategy, tactics /
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.
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| Other Authors: | , |
| Format: | Printed Book |
| Language: | English |
| Published: |
London,
Sage :
2018
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| Subjects: |
University of Calicut
| Call Number: |
658.802 ROS/M 659.10 ROS/M |
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| Copy | Live Status Unavailable |
| Copy | Live Status Unavailable |