Advertising communication and promotion management /

gan Rossiter, John R.
Cyhoeddwyd 1997

Marketing communications : objectives, strategy, tactics /

gan Rossiter, John R.
Cyhoeddwyd 2018

Measurement for the social sciences the C-OAR-SE method and why it must replace psychometrics

gan Rossiter, John R
Cyhoeddwyd 2011

Advertising communications and promotion management

gan Rossiter, John R.
Cyhoeddwyd 1997

Advertising communication & promotion management

gan Rossiter, John R
Cyhoeddwyd 1996

Advertising communications & promotion management /

gan Rossiter, John R .
Cyhoeddwyd 1999

Advertising communications & promotion management

gan Rossiter, John R.
Cyhoeddwyd 1996

Advertising communications and promotion management

gan Rossiter, John R

Advertising and promotion management

gan Rossiter, John R and Percy, Larry
Cyhoeddwyd 1987

Strategic advertising management

gan Elliott, Richard; Author, Percy, Larry; Author, Rossiter, John R; Author
Cyhoeddwyd 2001

Advertising and promotion management

gan Percy, Larry
Cyhoeddwyd 1987