Marketing communications : objectives, strategy, tactics /

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

Detaylı Bibliyografya
Yazar: Rossiter, John R.
Diğer Yazarlar: Percy, Larry, Bergkvist, Lars
Materyal Türü: Printed Book
Dil:English
Baskı/Yayın Bilgisi: London, Sage : 2018
Konular:
Communication in marketing.
Positioning (Advertising)
Marketing.
Communications.

University of Calicut

Detaylı Erişim Bilgileri University of Calicut
Yer Numarası: 658.802 ROS/M
659.10 ROS/M
Kopya Bilgisi Konumu erişilebilir değil.
Kopya Bilgisi Konumu erişilebilir değil.

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