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Marketing communications : objectives, strategy, tactics /
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.
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| Другие авторы: | , |
| Формат: | Printed Book |
| Язык: | English |
| Опубликовано: |
London,
Sage :
2018
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| Предметы: |
University of Calicut
| Шифр: |
658.802 ROS/M 659.10 ROS/M |
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| Копировать | Недоступно состояние Live" What does mean the status Live (working) |
| Копировать | Недоступно состояние Live" What does mean the status Live (working) |