Marketing communications : objectives, strategy, tactics /

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

Detalhes bibliográficos
Autor principal: Rossiter, John R.
Outros Autores: Percy, Larry, Bergkvist, Lars
Formato: Printed Book
Idioma:English
Publicado em: London, Sage : 2018
Assuntos:
Communication in marketing.
Positioning (Advertising)
Marketing.
Communications.

University of Calicut

Detalhes do Exemplar University of Calicut
Área/Cota: 658.802 ROS/M
659.10 ROS/M
Cód. Barras: Informação em tempo real indisponível
Cód. Barras: Informação em tempo real indisponível

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