Marketing communications : objectives, strategy, tactics /

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

Sonraí Bibleagrafaíochta
Príomhúdar: Rossiter, John R.
Údair Eile: Percy, Larry, Bergkvist, Lars
Formáid: Printed Book
Teanga:English
Foilsithe: London, Sage : 2018
Ábhair:
Communication in marketing.
Positioning (Advertising)
Marketing.
Communications.

University of Calicut

Sonraí sealbhúcháin ó University of Calicut
Gairmuimhir: 658.802 ROS/M
659.10 ROS/M
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