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Marketing communications : objectives, strategy, tactics /
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.
| Egile nagusia: | |
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| Beste egile batzuk: | , |
| Formatua: | Printed Book |
| Hizkuntza: | English |
| Argitaratua: |
London,
Sage :
2018
|
| Gaiak: |
University of Calicut
| Sailkapena: |
658.802 ROS/M 659.10 ROS/M |
|---|---|
| Alea | Egoera zuzenean ez dago erabilgarri |
| Alea | Egoera zuzenean ez dago erabilgarri |