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Marketing communications : objectives, strategy, tactics /
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.
| Hlavní autor: | |
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| Další autoři: | , |
| Médium: | Printed Book |
| Jazyk: | English |
| Vydáno: |
London,
Sage :
2018
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| Témata: |
University of Calicut
| Signatura: |
658.802 ROS/M 659.10 ROS/M |
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| Jednotka | Neznámá aktuální dostupnost |
| Jednotka | Neznámá aktuální dostupnost |