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| LEADER |
00595nam a22001697a 4500 |
| 008 |
160621b xxu||||| |||| 00| 0 eng d |
| 999 |
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|c 161050
|d 161050
|
| 020 |
|
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|a 9780071146678
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| 082 |
|
|
|a 659.1
|
| 100 |
|
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|a Rossiter, John R.
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| 245 |
|
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|a Advertising communication and promotion management /
|c John R. Rossiter and Larry Percy
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| 250 |
|
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|a 2nd ed.
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| 260 |
|
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|b McGraw hill,
|c 1997.
|a Boston :
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| 300 |
|
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|a xvi, 640 p.
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| 700 |
|
|
|a Percy, Larry
|
| 942 |
|
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|c BK
|
| 952 |
|
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|0 0
|1 0
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|9 176219
|a CMS
|b CMS
|c ST1
|d 2016-11-14
|i 6993
|l 0
|o 659.1 ROS/A
|p CMS6993
|r 2016-11-14
|w 2016-11-14
|y BK
|