Services marketing: integrating customer focus across the firm

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Detalles Bibliográficos
Main Authors: Ajay Pandit; Author, Bitner, Mary Jo; Author, Gremler, Dwayne D; Author, Zeithaml, Valerie A; Author
Formato: Printed Book
Publicado: New Delhi, Tata McGraw-Hill Education Private Limited 2010
Edición:4th ed
Subjects:
Marketing-Management
Service industries-Marketing

MG University

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Número de Clasificación: 658.8 P8
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