Services marketing: integrating customer focus across the firm

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Bibliographic Details
Main Authors: Ajay Pandit; Author, Bitner, Mary Jo; Author, Gremler, Dwayne D; Author, Zeithaml, Valerie A; Author
Format: Printed Book
Published: New Delhi, Tata McGraw-Hill Education Private Limited 2010
Edition:4th ed
Subjects:
Marketing-Management
Service industries-Marketing

MG University

Holdings details from MG University
Call Number: 658.8 P8
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