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Services marketing: integrating customer focus across the firm

Bibliographische Detailangaben
Hauptverfasser: Ajay Pandit; Author, Bitner, Mary Jo; Author, Gremler, Dwayne D; Author, Zeithaml, Valerie A; Author
Format: Printed Book
Veröffentlicht: New Delhi, Tata McGraw-Hill Education Private Limited 2010
Ausgabe:4th ed
Schlagworte:
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Printed Book