Services marketing: integrating customer focus across the firm

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Detalhes bibliográficos
Main Authors: Ajay Pandit; Author, Bitner, Mary Jo; Author, Gremler, Dwayne D; Author, Zeithaml, Valerie A; Author
Formato: Printed Book
Publicado em: New Delhi, Tata McGraw-Hill Education Private Limited 2010
Edição:4th ed
Assuntos:
Marketing-Management
Service industries-Marketing
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Services marketing: integrating customer focus across the firm
Printed Book
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