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Services marketing: integrating customer focus across the firm

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Detalhes bibliográficos
Main Authors:	Ajay Pandit; Author, Bitner, Mary Jo; Author, Gremler, Dwayne D; Author, Zeithaml, Valerie A; Author
Formato:	Printed Book
Publicado em:	New Delhi, Tata McGraw-Hill Education Private Limited 2010
Edição:	4th ed
Assuntos:	Marketing-Management Service industries-Marketing

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