Services marketing: integrating customer focus across the firm

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Bibliographic Details
Main Authors: Bitner, Mary Jo; Author, Zeithaml, Valerie A; Author
Format: Printed Book
Published: New Delhi, Tata McGraw-Hill Publishing Company Ltd 2003
Edition:Ed.3
Subjects:
Customer services
Management
Marketing
Service industries

MG University

Holdings details from MG University
Call Number: 658.8 P3
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