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The art and science of marketing
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| Format: | Printed Book |
| Published: |
New york
Oxford university press
2004
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| Subjects: | |
| Online Access: | https://books.google.co.in/books?id=DFduJaZ41MUC&printsec=frontcover&dq=The+art+and+science+of+marketing&hl=en&sa=X&ved=0CB4Q6wEwAGoVChMIj728vJuFxwIVSQWOCh225wuA#v=onepage&q=The%20art%20and%20science%20of%20marketing&f=false |