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Brand management

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This book is the outcome of a decades research in brand management. It will provide a platform for learning product and brand management in Indian context. The main purpose of this book is that it will serve as a Fundamental Textbook of Brand Management for all management students at both UG and PG...

Bibliografske podrobnosti
Glavni avtor:	Sagar, Mahim
Format:	Printed Book
Izdano:	New Delhi Ane Books Pvt. Ltd. 2009
Teme:	Brand management

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