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Brand management

This book is the outcome of a decades research in brand management. It will provide a platform for learning product and brand management in Indian context. The main purpose of this book is that it will serve as a Fundamental Textbook of Brand Management for all management students at both UG and PG...

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Bibliographic Details
Main Author: Sagar, Mahim
Format: Printed Book
Published: New Delhi Ane Books Pvt. Ltd. 2009
Subjects:

MG University

Holdings details from MG University
Call Number: 658.827 SAG
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