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Brand management

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This book is the outcome of a decades research in brand management. It will provide a platform for learning product and brand management in Indian context. The main purpose of this book is that it will serve as a Fundamental Textbook of Brand Management for all management students at both UG and PG...

Cur síos iomlán

Sonraí Bibleagrafaíochta
Príomhúdar:	Sagar, Mahim
Formáid:	Printed Book
Foilsithe:	New Delhi Ane Books Pvt. Ltd. 2009
Ábhair:	Brand management

Míreanna Comhchosúla

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Brands and branding
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STRATEGIC BRAND MANAGEMENT PROCESS OF GROWING AND STRENGTHENING BRANDS
le: BHATIA MUKESH
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Strategic brand management/
le: Martin, Brice
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Brand Management the Indian contest
le: Moorthi Y. L. R.

Brand management : text and cases /
le: Harsh V Verma

Brand management : text and cases /
le: Ajay kumar

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le: Keller, Kevin Lane
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le: Verma, Harsh V.
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le: Chunawalla, S A
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Strategic brand management
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Foundations of brand management/
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Strategic brand management /
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