Loading...
Brand management
This book is the outcome of a decades research in brand management. It will provide a platform for learning product and brand management in Indian context. The main purpose of this book is that it will serve as a Fundamental Textbook of Brand Management for all management students at both UG and PG...
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Published: |
New Delhi
Ane Books Pvt. Ltd.
2009
|
| Subjects: |