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Marketing accountability :
| Main Author: | |
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| Other Authors: | |
| Format: | Printed Book |
| Published: |
London :
Kogan Page,
2011.
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| Subjects: |
| Physical Description: | viii, 293 p. : col. ill. ; |
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| ISBN: | 9780749462635 (pbk.) 9780749463359 (ebook) |