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  1. 1
    Marketing value metrics : a new metrics model to measure marketing effectiveness
    Printed Book
  2. 2
    Marketing accountability: how to measure marketing effectiveness /
    per McDonald, Malcolm
    Publicat 2009
    Altres autors: “...Mouncey, Peter...”
    Printed Book
  3. 3
    Marketing accountability :
    per McDonald, Malcolm
    Publicat 2011
    Altres autors: “...Mouncey, Peter...”
    Printed Book
  4. 4
    Marketing value metrics: a new metrics model to measure marketing effectiveness
    per Mcdonald, Malcolm
    Publicat 2014
    Altres autors: “...Mouncey, Peter...”
    Printed Book
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