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Corporate communication :principles and practice
A comprehensive and engaging textbook that helps in understanding the underlying concepts and real-life strategies of communication in modern day corporate set-ups. A non-exhaustive list of the functions of corporate communication involves identifying and segmenting stakeholders, promoting brand po...
| Κύριος συγγραφέας: | |
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| Μορφή: | Printed Book |
| Έκδοση: |
London
Sage
2018
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| Θέματα: |
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