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Corporate communication :principles and practice
A comprehensive and engaging textbook that helps in understanding the underlying concepts and real-life strategies of communication in modern day corporate set-ups. A non-exhaustive list of the functions of corporate communication involves identifying and segmenting stakeholders, promoting brand po...
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| Format: | Printed Book |
| Published: |
London
Sage
2018
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| Subjects: |
Kannur University
| Call Number: |
658.45 JAI/C |
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| Copy | Live Status Unavailable |