Financial services marketing a study on marketing practices of banks in Kerala on service quality dimensions

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Détails bibliographiques
Auteur principal: Kalidas, M G
Format: Electronic Thesis
Langue:English
Sujets:
Banks in Kerala
Banks in Kerala||Commerce||Financial services marketing||Marketing practice
Commerce
Financial services marketing
Marketing practice
Accès en ligne:http://hdl.handle.net/10603/20950
Description
Description matérielle:xv,343p.
Bibliographie:p.312-324, Appendix p.325-343

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