Financial services marketing a study on marketing practices of banks in Kerala on service quality dimensions

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Bibliographic Details
Main Author: Kalidas, M G
Format: Electronic Thesis
Language:English
Subjects:
Banks in Kerala
Banks in Kerala||Commerce||Financial services marketing||Marketing practice
Commerce
Financial services marketing
Marketing practice
Online Access:http://hdl.handle.net/10603/20950

Internet

http://hdl.handle.net/10603/20950

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