Financial services marketing a study on marketing practices of banks in Kerala on service quality dimensions

Bibliographic Details
Main Author:	Kalidas, M G
Format:	Electronic Thesis
Language:	English
Subjects:	Banks in Kerala Banks in Kerala\|\|Commerce\|\|Financial services marketing\|\|Marketing practice Commerce Financial services marketing Marketing practice
Online Access:	http://hdl.handle.net/10603/20950

Description
Physical Description:	xv,343p.
Bibliography:	p.312-324, Appendix p.325-343

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