Influence of Brand Equity on the Purchase Intention towards Domestic and Foreign Brands of Cosmetics

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Bibliografische gegevens
Hoofdauteur: Smisha K
Formaat: Electronic Thesis
Taal:English
Onderwerpen:
Brand Equity
Brand Equity||Cosmetics Brands||Cosmetics Brands-Domestic||Cosmetics Brands-Foreign||Purchase Intention
Cosmetics Brands
Cosmetics Brands-Domestic
Cosmetics Brands-Foreign
Purchase Intention
Online toegang:http://hdl.handle.net/10603/193424
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Influence of brand equity on the purchase intention towards domestic and foreign brands of cosmetics /
door Smisha, K
Gepubliceerd in 2017
Ph.D Thesis
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