Influence of Brand Equity on the Purchase Intention towards Domestic and Foreign Brands of Cosmetics

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Sonraí Bibleagrafaíochta
Príomhúdar: Smisha K
Formáid: Electronic Thesis
Teanga:English
Ábhair:
Brand Equity
Brand Equity||Cosmetics Brands||Cosmetics Brands-Domestic||Cosmetics Brands-Foreign||Purchase Intention
Cosmetics Brands
Cosmetics Brands-Domestic
Cosmetics Brands-Foreign
Purchase Intention
Rochtain Ar Líne:http://hdl.handle.net/10603/193424
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Influence of brand equity on the purchase intention towards domestic and foreign brands of cosmetics /
le Smisha, K
Foilsithe 2017
Ph.D Thesis
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