Influence of Brand Equity on the Purchase Intention towards Domestic and Foreign Brands of Cosmetics

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Bibliographic Details
Main Author: Smisha K
Format: Electronic Thesis
Language:English
Subjects:
Brand Equity
Brand Equity||Cosmetics Brands||Cosmetics Brands-Domestic||Cosmetics Brands-Foreign||Purchase Intention
Cosmetics Brands
Cosmetics Brands-Domestic
Cosmetics Brands-Foreign
Purchase Intention
Online Access:http://hdl.handle.net/10603/193424

Internet

http://hdl.handle.net/10603/193424

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