Influence of Brand Equity on the Purchase Intention towards Domestic and Foreign Brands of Cosmetics

Bibliographic Details
Main Author:	Smisha K
Format:	Electronic Thesis
Language:	English
Subjects:	Brand Equity Brand Equity\|\|Cosmetics Brands\|\|Cosmetics Brands-Domestic\|\|Cosmetics Brands-Foreign\|\|Purchase Intention Cosmetics Brands Cosmetics Brands-Domestic Cosmetics Brands-Foreign Purchase Intention
Online Access:	http://hdl.handle.net/10603/193424

Description
Physical Description:	xv, 338p

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